Copy of headshots info

headshots info

Do you look competent?

The research tells us it takes 33 milliseconds of looking at a photo for someone to make a judgement on your competence without ever having met you. Today this means the first time a prospective employer, client, business partner or voter has made a judgement about you is long before you’ve shaken their hand. They have already Googled you and looked at your LinkedIn, Facebook or Instagram profile and decided whether they’ll approach you and how they’ll manage your meeting or interview.

Despite this, so few people carefully consider the headshots that they use on social media and elsewhere and consider the outcomes of they wish to achieve using headshots that make them look outdated, incompetent or that convey poor leadership skills.

why us?

We take headshots, but so do 1,000 other photographers. Unlike everyone else, our principal photographer has had over 12 years experience in public relations, media and social media. We understand how image impacts the public perception of leaders in different business and political contexts and as a result craft headshots that are industry appropriate, to convey competence, leadership and likability.

what’s wrong with these pictures?

The two images below illustrate the subtleties that we consider when looking at executive profile shots.

Image 1

Image 1

Image 2

Image 2

Image 1, is the classic lobby power pose but it communicates a different message to image 2:

  1. It’s a bit old fashioned and a bit “corporate bank” and it is trying to convey power. In doing so, though it feels a little insecure and the crossed arms reinforces the feeling

  2. This image would score moderate to high on competence and leadership but low on likability.

Image 2, is also a lobby pose but is designed to be more likable:

  1. The environment and suit / tie combination is still there to convey power but the stance is open and so is the expression, it’s more confident

  2. The smile has full engagement in the eyebrows, eyes, and mouth making it look much more genuine and open

  3. The tightening the tie and adding glasses also increases the perception of competence

  4. The second image is much more likable whilst still maintaining competence and leadership perception

Also important to note that whilst this type of imagery feels familiar and works well for corporate and legal, it doesn’t work for all industries. We design shoots very differently for creative, marketing and tech professionals.

Testing

Depending on your industry, seniority and desired outcome we design the setting and shooting situation to convey the right image. Once we shoot the images we can then test the image perception by empaneling a test audience online / in person to rate the images and re-shoot if there are any issues. For public relations / corporate affairs teams we can provide a written report based on testing for review and / or video recordings of the panel interviews. Panels can be anywhere between 10 to 100 and more depending client requirements.

Packages & pricing

We realise that a graduate getting their first LinkedIn profile portrait is not going to require the same level of rigourous image testing and consultation as executives or elected officials so we have packages in the right price range for all requirements, but always leveraging our experience to ensure that your expression and styling conveys competence, likability and leadership.

Executive Package

From HK$7,750 / US$987 upwards and includes:

  • Interview with client or client public relations / corporate affairs / marketing team to get a complete brief on image usage and objectives

  • We will location scout at the client site or alternative sites. May also use our studio free of charge.

  • One shoot and one reshoot if testing scores are too low

  • One round of image testing for three images

  • Retouching fees will be charged separately depending on the retouching required.

Contact us via Facebook Messenger below, email, or call / WhatsApp +852 6656 0520 for a free initial consultation.

Standard package

Valued at HK$1,700 / US$216 and includes:

  • Consultation with client by phone or in the studio prior to the shoot

  • Shoot in our studio with the latest equipment

  • One round of online testing for one image

  • Discounted rate on re-shoot if required based on testing

  • Retouching fees will be charged separately depending on the retouching required

Contact us via Facebook Messenger below, email, or call / WhatsApp +852 6656 0520 if you have any questions or feel free to make an instant booking.

Express package

Valued at HK$1,500 / US$190

  • Consultation with client at the start of the session in the studio

  • Shoot in our studio with the latest equipment

  • Images within 24 hours

  • Retouching fees will be charged separately depending on the retouching required

Contact us via Facebook Messenger below, email, or call / WhatsApp +852 6656 0520 if you have any questions or feel free to make an instant booking.

All individual packages

We are modern studio with the latest camera, lighting and computer tech:

  • We shoot tethered to a monitor so you can see your images on the spot

  • We supply final proofs through an all-digital workflow within 24 hours via web or mobile app

  • Same day express retouching is available for an additional charge

  • We love our clients and give a steep 30% discount for any future shoots

Do you need headshots for the whole office?

If you need consistent headshots for a whole office we can create styled headshots based on your brand guidelines for your team whether you choose to shoot all at once or send your new employees into our studio to shoot at their convenience.

We offer one one of the most competitive pricing models in Hong Kong, and offer benefits to the booking agent.

Contact us via Facebook Messenger below, email, or call / WhatsApp +852 6656 0520 for a free initial consultation.